5 Tips to Give Meaning to Your Internal Communication
Do you feel that your internal communication is losing power? Are you no longer able to engage your employees? Are your messages going unnoticed within your structure? Don't panic, this blog article is here to help you and get things back on track. Your internal communication will get a boost! In any case that's what we wish you.
Here are our 5 tips to give meaning to your internal communication. Are you ready? Then let's get started!
01. Messages adapted to your employees
Our first advice is to adapt your messages according to the profile of your employees. Put yourself in their shoes: a person in department A does not necessarily have much interest in knowing what is going on day after day in department B. However, make no mistake, communicating to all employees to keep them informed of what is happening in your organization in general is crucial, but should be the subject of a newsletter for example.
A message may be relevant, but if it is not aimed at the right audience, its impact will be greatly reduced.
02. Communicating values
To create commitment, nothing is better than communicating the values your employees identify with. Since you and your employees work in the same organization, we invite you to communicate your organization's values so that they can identify with them more easily.
03. Motivate by communicating the global vision
Another tip that will give meaning to your internal communication is to communicate on the latest events in your organization, the latest news, but also on upcoming events. This communication will allow your employees to be kept informed of what has happened and what is going to happen. Your employees will thank you for this, as they will receive both a summary and a flight plan for the coming weeks.
In order to give meaning to your internal communication, the leaders' vision must also be communicated to the employees so that they can know in which direction the organization is going.
04. The right message to the right audience at the right time
Indeed it makes sense that the message must be relevant and aimed at the right audience at the right time for it to have an impact.
👉 The right message: Avoid messages that are too long and monotonous to keep your audience's attention, use images for example to make your messages more appealing. Surf on the wave of videos, just like the videos that can be made simply with Kannelle. Also be direct in what you say, don't beat around the bush unnecessarily.
👉 The right audience: this point ties in with the first tip in this article. No matter how hard you try to have a complete, beautiful and informative message, if the audience isn't the right one, your message won't have the desired impact.
👉 The right timing: Finally, timing is very important ⏲️ A relevant message, to the right audience, but delivered at the wrong time (too late for example) and all your efforts will be wasted. Let's take as an example the announcement of your organization's participation in an event. The announcement should be delivered neither too early nor too late. Not too early so that the announcement does not go forgotten. Not too late so that your employees are not taken by surprise.
There are tools such as Jamespot that will make it easier for you to deliver the right message to the right audience at the right time.
05. Giving employees a voice by involving them
To give a boost to your internal communication, don't hesitate to call on your employees. Who knows, you may have a talent among them that will be able to help you. Moreover, it is good to involve your employees in your internal communication so that others can identify with it and its message. It goes without saying that you must still control the message of the person in question so that it does not unfortunately ruin your years of hard work in building your internal communication.
Perhaps you have already set up a collaborative platform such as Jamespot to solicit your employees and give them a voice in your internal communication.
Bonus Tip: Don't Underestimate the Power of Videos
A video is much more engaging than a long text for your collaborators, infinitely reusable, it increases the engagement rate of your publications by 96%. You can use videos for the onboarding process of your new employees to facilitate the integration process, for digital learning and training of your employees in all flexibility, or for corporate communication which will reinforce the feeling of belonging and the commitment of your employees.
As said in the 4th tip, there are solutions that allow you to make videos quickly and simply. We can only recommend Kannelle because of its ease of use and its professional rendering. And on top of that, it's a French solution!
We hope you find these tips useful. If you were already aware of them, a little booster shot won't hurt! And of course, feel free to give us your feedback, or share other tips as a comment. By sharing your good lights, you might brighten the day of one of your colleagues in need!
See you soon!