5 tips to restore meaning to your internal communication
Do you feel your internal communication is falling apart? Are you no longer able to engage your employees? Are your messages going unnoticed within your structure? Do not panic, this article is to help you and get things back on track. Your internal communication will be back on track and that is what we wish for you 😊
So here are our 5 tips to give meaning to your internal communication. Are you ready? Let’s go!
01. Messages adapted to your employees!
Our first piece of advice is to adapt your messages according to the profile of your employees. Put yourself in their shoes: A person in department “A” does not necessarily have much interest in knowing what is going on in department “B”. However, communicating to all employees to keep them informed of what is happening in your organization, in general, is crucial, but should be the subject of a newsletter for example.
No matter how important a message is, if it is not aimed at the right audience, its impact will be greatly reduced.
02. Communicating values to facilitate the identification of your employees
To create commitment, nothing is better than communicating the values your employees identify with. Since you and your employees work in the same organization, we advise you to communicate your organization's values so that they can more easily identify with them.
03. Motivate employees by communicating the global vision
Another tip that will give meaning to your internal communication is to communicate on the latest events in your organization, the latest news, and also upcoming events... This communication will keep your employees informed of what has happened and what is going to happen. Your employees will thank you for this, as they will receive both a summary and an overview plan for the coming weeks.
To give meaning to your internal communication, the vision of the leaders must also be communicated to the employees so that they can know in which direction the organization is going.
04. Right message to the right audience at the right time
Indeed it makes sense that the message must be relevant and aimed at the right audience at the right time for it to have an impact.
The right message: Avoid messages that are too long and monotonous so as not to lose the attention of your audience, use images for example to make your messages more attractive. Surf on the wave of videos, just like the videos that can be made simply with Kannelle. Also, be direct in what you say, don't beat around the bush unnecessarily!
The right audience: This point entangles with the first piece of advice in this article. You can move heaven and earth to have an ultra complete message, beautiful and with all the necessary information inside, if the audience is not the right one, your message will not have the impact expected.
The right timing: Finally, timing is very important ⏲️ A relevant message, to the right audience, but delivered at the wrong time (too late for example) and all your efforts will be wasted. Let's take as an example the announcement of your organization's participation in an event. The announcement should be delivered neither too early nor too late. Not too early so that the announcement does not fall into oblivion. Not too late so as not to catch your team off guard.
Are there tools like Jamespot that will make it easier for you to deliver the right message to the right audience at the right time?
To breathe new life into your internal communication, don't hesitate to call on your employees. Who knows, you can find talent among your team and get help from them. Moreover, it is good to involve your employees in your internal communication so everyone is on the same page. It goes without saying that you must still control the message of the person in question so that they do not inadvertently ruin your years of hard work building your internal communication.
Perhaps you have already set up a collaborative platform such as Jamespot to solicit your employees and give them a voice in your internal communication.
“This communication will keep your employees informed of what has happened and what is going to happen. Your employees will thank you for this, as they will receive both a summary and an overview plan for the coming weeks.”
Bonus tip: Don't underestimate the power of videos.
A video is much more engaging than a long text for your collaborators, infinitely reusable, it increases the engagement rate of your publications by 96%. You can use videos for the onboarding process of your new employees to facilitate the integration process, for digital learning and training of your employees in all flexibility, or for corporate communication which will reinforce the feeling of belonging and the commitment of your employees.
As mentioned in Tip 4, some solutions allow you to make videos quickly and easily. We can only recommend Kannelle because of its ease of use and its professional look. And on top of that, it's a French solution!
We hope you find these tips useful. If you were already aware of them, a little booster shot won't hurt! And of course, feel free to give us your feedback, or share other tips in comments.
By sharing your good lights, you might brighten the day of one of your colleagues in need!
See you next time!