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For reasons of competitiveness and even survival, digital transformation is no longer an option but a necessity. Discover how to engage your company in this process, notably using a collaborative platform.
What is digital transformation?
Digital transformation is a phenomenon through which companies integrate new technologies in their fields and processes. We observe, in fact, profound changes in the way organizations operate, but also in their productivity, their results and the value they bring to their customers.
The digital transformation is also changing the corporate culture. The challenge of experimenting with new processes and new ways of working (telecommuting, hybridization), mobility and empowerment of employees are now the focus.
Why prepare your company for digital?
Preparing your company for digital is essential. In addition to the technological tools, the digital transformation revolves around people, processes (automation) but also the value they bring to the company and its customers.
The use of tools, new ways of doing things, new systems... All of this requires early preparation, in order not to lose efficiency, save money and stimulate employees.
To prepare, it is essential to:
Update your business model
Accompany your employees through training
Determine which tools are adapted to your company
Automate some processes
How to guide your company through the digital transformation?
Is your company considering the use of digital tools? Discover how to support this transformation towards digital, in 10 steps.
1. Put people at the heart of the project
A good customer experience is essential. To succeed, companies must put people at the heart of the project. To enable your company to respond quickly and effectively to new ways of handling customer relationships, you need a clear and simple user interface.
Processes must also be optimized to provide relevant information, quickly, so that needs can be met as fast as possible and in the most credible way.
2. Work on changing the corporate culture
The company ready to tackle the digital shift, comes the time to prepare its employees for the changes to come. Some departments may need to merge, to exchange more proactively etc...
In the end, it is necessary to rethink and reshape the company culture, according to the new processes, tools and objectives. Employees must be in phase with and fully accept the new practices, using, for example, a Enterprise Social Network that centralizes all aspects of daily professional life!
3. Invest in the right tools
Before turning to a specific collaborative tool, make sure that it really meets your needs. The idea is to select solutions that will make your processes more efficient. It is not required that the chosen tool has a lot of features to offer but simply that it answers precisely to your expectations and needs.
4. Support your employees by training them
Offer new opportunities to your employees by allowing them to train or to use resources that allow them to expand their knowledge and acquire new skills related to a software or a service.
Don't hesitate to talk to them about new opportunities you want to post. New positions that might interest them. This gives them a chance to grow and to become more involved in the life of the company. In other words, they are actors of change.
5. Create a digital-friendly work environment
Creating a digitally enabled work environment involves:
Redefining everyone's roles and responsibilities.
Engaging collaborators and managers to address potential gaps.
Creating and developing a new approach to talent / recruitment.
Planning and anticipating employee needs/demands.
Opening to remote / hybrid working.
6. Analyze internal needs and feedback
Digital transformation is a real "journey" for the company. It is therefore imperative to analyze and understand the internal feedback. Are your employees experiencing difficulties? Need information? Be there to help them. Progress together, adjust and improve the system.
7. Collecting data
Digital transformation involves one thing: data analysis. CRM software allows you to collect it, classify it and use it wisely. Some SaaS software are very advanced and allow you to synchronize your social networks, your mailing, to have a view on the prospects' funnel or to optimize your internal communication.
To collect data, your company can also base part of its strategy on chatbots (conversational agents). In short, there are many ways to retrieve customer information, it's up to you to see how to organize yourself.
8. Be constantly looking for evolution, optimization
New technologies are constantly being launched. Some of them will not help you at all, while others could help you optimize certain processes, or facilitate certain aspects of daily life, such as internal communication.
In other words, it is imperative to manage change as well as possible, by staying on top of market developments.
Adapting is the key. So don't hesitate to re-evaluate your journey to stay competitive and meet business and customer expectations and requirements.
9. Understand new customer needs
Your customers' expectations are evolving, as are your methods of doing things. New consumption methods have appeared, as well as tools that facilitate analysis and purchasing. The ways of doing things are becoming digitalized, forcing companies to react.
How do they do it? Websites are becoming responsive, communication campaigns are more and more focused on social networks, SEO is developing etc... Understanding the new needs of its customers is one of the main points of a good digital transformation strategy.
10. Activate social media levers
Facebook, Twitter, Instagram, LinkedIn... In the digital age, companies can no longer ignore these tools that facilitate conversion. Presenting yourself on social platforms is imperative, whether you are in B2C or B2B. It is easier to share your experience, to communicate and to solve certain problems.
The intranet, the ideal tool for digital transformation?
What about the intranet in all this? 🤔 Collaborative platforms are gradually becoming the ideal tool for digital transformations. Indeed, companies now have a place from which it is possible to manage all internal aspects, inherent to the life of the company: from organizational communication to the business needs of employees.
Meetings, HR, project management, team messaging... In short, it is possible to do everything from a single platform. Want to learn more about it? Feel free to test the Jamespot collaborative solution for 30 days (pssst: it's free! 😉 )